Contributes to the development, implementation and ongoing evaluation of FCM’s digital footprint.
Working collaboratively, plans and implements program-related digital campaigns to support outreach.
Supports colleagues in the creation and dissemination of original and timely digital written content.
Identifies and selects images, audio and video elements for content marketing.
Provides input to new, user-friendly designs and graphics on websites, emails and social media, ensuring they are optimized for mobile platforms.
Supports the team by conducting quality assurance across all digital assets – by testing forms, landing pages, and reviewing emails; ensuring that all content is error-free and fixing bugs when necessary.
Develops and/or edits content for digital platforms in both languages and manages weekly content dissemination on social media channels (Twitter, Facebook, LinkedIn).
Contributes to the development and daily posting of web content.
Conducts regular analyses of web and social media usage and develops approaches to optimize uptake
Provides guidance, support and training to program staff to foster engagement on FCM channels.
Liaises with members of the Communications and Membership team on digital communications activities to ensure a coordinated, strategic and integrated approach.
Ensures that all program-related digital communications plans and campaigns are aligned with corporate strategies, standards and objectives.
May be called upon to participate in cross-functional team work for organizational initiatives.
Knowledge and Experience:
Post-secondary education in Communications or a related field, with a specialization in social media/digital communications.
Minimum of 5 years’ experience in a professional communications role with a digital communications focus including knowledge of best practices and emerging trends for social media and web
Proficient in the use of digital media platforms including, but not limited to: Twitter, Facebook, Instagram, Pinterest, YouTube, Blogs, Wikis, Google+, Hootsuite, etc.
Experience in managing social media channels with large followings (10,000-plus) in both official languages.
Familiarity with HTML and/or web content management systems, mass email platforms and digital asset management.
Demonstrated experience with digital content production (copywriting, design, photo editing, etc.), tailored to different audiences and across multiple platforms, aimed at expanding organizational reach.
Experience in analyzing and tracking digital data and the effectiveness of campaigns and strategies.
Experience in working for or with the municipal sector, or with an association or other member-based type of organization.
Strategic thinking skills combined with a proven capacity for hands-on technical work.
Strong knowledge in the areas of communications planning, project management, and quality assurance.
Excellent planning and priority management skills.
Strong adaptability and problem solving skills.
Capacity to work in a self-directed manner and demonstrated ability to work well within a team setting.
Good interpersonal skills and the ability to exercise tact, discretion and judgment
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