Digital Communications Officer

  • 6-8 Year
  • Waterloo
  •   Posted On: June 11, 2018
  •   Skills:  Content Writing, Digital Marketing, Journalism, Marketing
  • Industry: Education
  • Job Type: Full Time-Contract

Job Overview

Roles & Responsibilities


Create, plan and execute creative digital and social content for all Advancement audiences

Proactively writes, manages, curates, copy edits and updates content for Advancement websites and social media channels

Creates digital communications strategies and sets tactical plans to deliver on objectives

Manages the Advancement websites and establishes a content strategy, including day-to-day content creation and maintenance, regular content audits and supporting web maintainers via editing support and best practices

Acts as Advancement’s point of contact for the Waterloo Content Management System (WCMS)

Looks for ways to improve the online user experience, working collaboratively with colleagues on web best practices, information architecture, usability etc.

Creates an Advancement social media strategy, and develops and executes compelling social media plans and creative content that promotes Advancement initiatives and inspires alumni and donor engagement

Provides social media support and training for colleagues in support of events/activities

Identifies and develops targeted and creative approaches for the integration of print, digital and video strategies

Remains current on issues, trends, technologies, demands and approaches in digital marketing communications

Proactively explores and suggests creative ways to tell our story and expand our audience reach and engagement

Ensures all strategies and content aligns with the University brand and supports the needs of Advancement

Collaborates, advises and consults

Uses digital and social media expertise to provide advice on strategic and integrated communications plans to develop audience-specific content that will best resonate with audiences and maximize results

Works collaboratively as member of Advancement communications team to strategically support Advancement and University goals

Works closely with communications team to ensure accuracy, consistency and integration of messaging

Works closely with campus partners, including Faculties, colleges, and units such University Relations on projects, in a highly collaborative and creative environment

Provides high level of customer service internally and externally to support relationship cultivation and engagement with Waterloo

Provides creative direction to Creative Services or third-party vendors on writing, design, photography and videography

Participates in communications committees/working groups as needed

Manages digital communications projects

Coordinates the communications strategy and execution of existing and new digital initiatives, and collaborates in the planning, developing and implementing of digital projects, in partnership with colleagues

Collaborates with colleagues on the creation of the digital version of the Waterloo Magazine and its social media plan, and supports the delivery of the alumni e-newsletter and other digital projects

Sets measureable goals and regularly tracks and reports against goals to determine effectiveness of digital communications, translates performance metrics from digital campaigns and conducts post-mortem exercises to inform future decision making to ensure return on investment

Coordinates and art directs photography and video development as needed; works collaboratively with colleagues who may be the project lead

Remains current on digital communications and marketing trends and best practices for effective communications with alumni and donors

Establishes and regularly writes performance reports (eg alumni engagement on social media platforms) to share with key stakeholders and content creators, to help drive tactical decisions

Provides training and guidance for the Advancement team to leverage social media as required, and sets schedules that are integrated with an overall social media strategy

Acts as back up support for Encompass web tool (iModules), for mass email and content creation


Hires, coaches and manages co-op student and junior staff, as needed

Manages project budgets

Provides backup copy writing and editing services as needed

Assumes roles in special projects or committees, as assigned

Provides social media or event support for key Advancement events including Reunion, Convocation and President’s reception, as needed

Engages in active, ongoing learning by seeking opportunities for ongoing training and professional development eg industry articles and blogs, webinars, conferences


University degree in communications, marketing, journalism, media studies or public relations, or equivalent combination of education and experience

USG 8-9

3-5 years’ experience in communications, marketing or community manager role, preferably in education or not-for-profit sector with a proven record of writing, editing and developing creative digital communications for multiple audiences

USG 10

6-8 years’ experience in communications, marketing or community manager role, preferably in education or not-for-profit sector with a proven record of developing communications strategies, writing, editing and developing creative digital communications for multiple audiences, with demonstration of progressive responsibility for complex communication projects

Demonstrated experience in web-based communications, marketing and technology strategies, including website design, content strategy and management

Strong writing skills in both print and digital platforms

Demonstrated understanding of best practices in information architecture, navigation, user interface, usability, accessibility standards and testing

Strong knowledge of social media trends, analytics and current/emerging technology

Experience with digital analytics tools, reporting and making recommendations based on findings

Experience working with alumni/donors or membership-based audiences preferred; University advancement experience considered a strong asset

Ability to build consensus, work collaboratively and foster teamwork with multiple stakeholders and work with integrated project teams

Ability to understand the goals, strategy and planning of Advancement and the University and translate that into compelling communication strategies and content

Strong organization skills, including a disciplined approach to project planning and execution with exceptional attention to detail and accuracy

Possess strong interpersonal skills, passionate about communications and high-quality work, and deliver creative and consistent work in demanding environment with multiple stakeholders, projects and deadlines

Resilient, able to excel in fast-paced environment with shifting priorities, ambiguity and public scrutiny

Experience with a content management system (Drupal); Advanced Word, Excel and PowerPoint skills; Adobe Creative Suite

Willingness to work occasional hours outside of traditional hours

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