Manager, Sponsorship & Events

  • 7-9 Year
  • Burnaby
  •   Posted On: January 11, 2018
  •   Skills: 
  • Industry: Insurance
  • Qualifications Required: University Degree
  • Job Type: Full Time

Job Overview

Roles & Responsibilities

Key Responsibilities Include

Lead execution of BCAA's Corporate Events Programs and Sponsorship Activations
With input and approval from Senior Leadership and CEO, guide the strategic direction of BCAA's corporate events strategy
Recommend, manage and reconcile department budgets
Resourcing and delivery structure for the effective and efficient delivery of seamless and successful events
Oversee the negotiation of contracts for services, ensures appropriate approvals are obtained, approves invoices within delegated authority, maintains financial records of events, prepares or reviews final billing for the event and related reports
Works closely with the senior and executive teams to define event goals, objectives and specific implementation plans that promote BCAA's brand
Partners with People & Development team to help define the cultural alignment of BCAA's Corporate Event strategy
Partners with the Rewards and Sponsorship teams to develop and execute Member focused activations as part of BCAA's ongoing partnerships
Determines when subcontractor services are required and recommends appropriate sourcing to Senior Leadership
Negotiates agreements with outside providers and subcontractors to ensure lowest cost and highest quality of service
Ensure that the internal event calendar is up to date and communicate events internally
Continually thinks of ways to improve and brand the event experience and process
Manage all required event materials (printed material, PowerPoint presentations, handouts, name tags, couriers, etc.) with business units Manages the coordination of event services (e.g., accommodation and transportation for participants, food and beverage, signage, displays, translation services, audio-visual equipment, printing, security) and deals with any problems that arise.
Travels as required to inspect premises pre-event and is typically on site during event delivery
Ongoing evaluation and adjustment of plan strategies and tactics as needed
Establish ongoing success metrics and measurement tools

Manage External Staffing for all BCAA events

Manage the recruitment along with BCAA's Recruitment Team to recruit and hire top caliber Brand Ambassadors
Optimize productivity and staffing levels for the Brand Ambassador Team, avoiding overtime, but ensuring appropriate coverage for events
Manage the relationship with external staffing vendors including invoicing, contractual elements and team performance metrics
Develop comprehensive training programs ensuring up to date product knowledge and exceptional customer experiences
Set clear expectations and hold team members accountable for achieving defined objectives prior to the events and during regular check-ins at the events
Work with external vendor to approve and manage Brand Ambassador Team payroll, mileage and expenses

Minimum Qualifications


University Degree, or similar credentials in Marketing, Communications or Event Management


A minimum of seven years of event and project management experience, preferably producing high-profile events with a background in corporate events

Other Skills:

Proven experience managing intimate as well as large, complex event formats, with full ownership responsibilities for planning, budget and execution
Experience in recommending, developing and executing strategic communications plans
Demonstrated management in leading cross-functional teams as well as developing collaborative working relationships with senior management, their direct reports, business leaders and other key stakeholders
Demonstrated communications skills (verbal/written), including directly presenting and consulting with senior leaders, including CEO level
Proven results delivering programs successfully and seamlessly on time and on budget, measuring and evaluating the effectiveness of programs
Proven organizational skills; high attention to detail; ability to manage multiple projects to completion
Intermediate skills in MS Office Word, Excel, PowerPoint)

About BCAA

About The British Columbia Automobile Association (BCAA) is a mission-driven services organization committed to delivering peace of mind to our Members and customers across B.C. and the Yukon. With over 800,000 Members, BCAA serves 1 in 3 B.C. households. The Association received the 2012, 2013, and 2014 J.D. Power and Associates awards for “Highest Customer Satisfaction among Home Insurance Providers in Western Canada,” and is famous for providing roadside assistance and an array of home, auto and travel insurance products and services. BCAA Members can also benefit from CAA Dollar rewards, savings on BCAA insurance products and exclusive offers at Show Your Card & Save locations throughout the province and internationally.

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