Marketing & Social Media Leade

  • 2-5 Year
  • Toronto
  •   Posted On: June 14, 2018
  •   Skills:  CSS, E - Commerce, HTML, Marketing, Social Media Marketing
  • Industry: Retailing
  • Job Type: Full Time-Contract

Job Overview

Roles & Responsibilities

Key Responsibilities

• Planning, designing, and developing email, blogging and other marketing campaigns to a varied client base.

• Overseeing all Social Media channels (be the voice of the Company, President, Charity founded by President): including but not

limited to: Marketing pieces for clients and prospects, active and attentive participating and listening online, producing blogs,

creating and posting content for multiple channels and more.

• Research, develop and implement third party online platforms: eg. Amazon, Craig’s List, etc.

• Supervising and assisting our online catalogue, including copy writing, product photography, and implementing SEO elements.

• Graphic design for various marketing initiatives; ensuring all visuals meet our brand standards.

• Outreach marketing growing BG presence through but not limited to: Facebook, Twitter, LinkedIn, Instagram, etc.

• Oversee and manage/mentor all marketing interns.

• Working closely with Purchasing and Sales departments to maintain an up-to-date physical and online inventory.

• Monitoring and improving our web presence using Google Analytics and by developing content through our CMS.

• Ability to develop and monitor link building.

• Other marketing and creative tasks as required.

• Creating marketing and other ideas & concepts to drive and increase sales.

• Overall increase sales through all above initiatives and produce results.

Desired Skills & Expertise

• Post-secondary education in Marketing or Communications or two to five (2-5) years’ related experience. 

• Proficient in MS Office and Adobe Creative Suite with an understanding of design best practices.

• Exceptional electronic talent with the ability to learn and adapt to new programs and software on the fly.

• Fantastic organizational skills, attention to detail, and able to multitask in a fast-paced environment with shifting priorities.

• Strong written and verbal communication skills. We love over communicators!

• Social media presence with strong understanding of all channels with regards to both posting and listening!

• Intermediate photography knowledge and skills.

• Experience in E-Commerce an asset.

• Experience with creating and executing videos an asset.

• Experience with online CMS systems, such as CS-Cart, Word Press an asset.

• Experience with any CRM software preferably Infusionsoft an asset.

• Experience with email lead generation software preferably Click back

• The desire to learn and grow at a high paced, forward thinking company

• Experience with HTML and CSS an asset.

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