•Establishes brand/product strategies, including development, implementation and evaluation of marketing plans.
•Analyzes and evaluates product/brand sales and profitability to plan. Reports to senior management on a regular bases, reports areas of concern; develops and implements corrective action plans.
•Defines the priorities within new product development. Works closely with R&D, regional market contacts, Audiology team, Product Marketing and Corporate Marketing for appropriate input. Approves project plans and provides product design input into and throughout the NPD process.
•Manages product life cycle, from development to launch to product discontinuance. Evaluates product success, engineering changes, profitability, market penetration; recommends and approves components as required. Develops and implements required corrective action plans, including recommendations for product improvements and/or deletions.
•Analyzes and evaluates new product GTM strategies, works closely with the new business development manager.
•Coordinates product launch activities including product/sales training for sales personnel, customer service and customers, approving support materials, pricing, packaging, etc.
•Acts as the global market contact for subsidiaries and international sales. Is able to represent the product in local launch events.
•Performs other duties as assigned by Director.
The experience you bring:
•Degree in Marketing, Business or other related discipline. In the absence of an academic degree, must be able to demonstrate a successful track record in a relevant field.
(Like consumer electronics)
•Excellent organizational, communication and interpersonal skills.
•Analytical and creative.
•Previous sales and/or marketing experience an asset.
•Good understanding of consumer goods and new distribution channels, affinity with the hearing health industry
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