Senior Manager, Client Marketing

  • 9-15 Year
  • Calgary
  •   Posted On: September 18, 2018
  •   Skills:  Communication, SalesForce CRM

Job Overview

Roles & Responsibilities

Benevity is on the hunt for our next marketing leader! As a results-driven marketing pro, you will have the incredible opportunity to take our client marketing to the next level. (FWIW, we don’t call our clients “customers,” we think that’s too transactional!) 

With an impressive crew of 450 of the world’s most iconic brands in our community—many of whom are what we call “RFOBs” or “Raving Fans of Benevity”—you’ve got a real opportunity to make a big impact on our mission. In this exciting role, you will partner with our Client Success, Sales, Product and Creative teams to help our clients grow their programs (using more of our best practices, products and services!) and engage the millions of employees and users in their networks to do more good through our platform. Equal parts creative and analytical, strategic and tactical, you will be responsible for everything from big-picture planning to messaging, testing and take-to-market. 

As someone who gets both the art and science of marketing, you craft brilliant upsell/cross-sell and lifecycle marketing plans that deliver real business results. You get people on board and you never lose sight of the nitty, gritty details that can make or break a campaign. You are an influential, persuasive person with impeccable communication skills and are able to forge trusted and productive relationships with senior executives, business leaders and inspire a cross-functional team of doers. 

Who We Are

Imagine getting up every day to co-create a context where business is fueling a better world: where corporations are committed to both making a profit and also making a positive contribution to society, where employees are nurtured to be their best selves at work and in their everyday lives, and where consumers can catalyze more Goodness in the world simply by supporting the brands they love most. 


Ushering in the Next Era of Corporate Goodness 

At Benevity, we’re on a mission to constructively disrupt the way businesses do good and help companies be the force for positive social change that we all expect them to be. That means going well beyond the confines of traditional corporate philanthropy and instead embracing the power of the crowd, along with best-in-class technology, to help employees, consumers and companies drive greater social impact (and business returns) at scale. We think it’s pretty cool that one of our earliest clientsagrees!

We need your help crafting the next chapter of our story of rocket-paced growth, scale and efficiency, working with the most iconic global brands to infuse their corporate cultures with more purpose, meaning and impact through their corporate “Goodness” programs (whether it’s employee volunteering, workplace giving and matching, corporate grantmaking, sustainability, diversity and inclusion initiatives, or all of the above!).

We’re looking for someone who wants to change the world with us and help take our thriving business from a global market leader to a household name. Someone who’s passionate about joining a dynamic, diverse and driven leadership teamthat wants to ensure that “doing well by doing good” is more than just a catchy tagline. 

A Different Breed of Business

Benevity, Inc., a certified B Corporation, works with many of the world’s most iconic brands to infuse more purpose into their company and corporate culture by powering the Goodness programs that attract, retain and engage today’s diverse, dispersed and socially conscious workforce. With our market-leading suite of corporate social responsibility and employee engagement software that’s available to 450 enterprise clients and more than four million users around the world, Benevity has processed over 2 billion dollars in donations and 10 million hours of volunteering time to almost 150,000 charities worldwide.

Benevity isn’t just helping clients do more good. Every day, we are committed to creating our own compelling culture of authenticity and growth, and we’ve been recognized as an award-winning employer of choice because of it. With the nature of our business being what it is, we attract passionate people who want to make a difference in the world through their work. It’s no wonder we have stratospheric employee engagement and satisfaction scores and some of the best client retention rates in the software industry. We’ve been fortunate to direct that passion toward solving the challenges of our clients, end users and recipient charities in ways that drive business and social impact. The result is an exceptional rating on GlassDoor.com; best-in-class products, technology and service; and an impressive client and nonprofit community of raving fans of Benevity (RFOBs) who are just as inspired as we are to blend profit and purpose to change the world for the better.

Follow us on Twitter to see what’s been inspiring us recently and how we’ve been making an impact in our community. 


What You’ll Do:

  • Collaborate with our Client Success team to deliver marketing programs and resources to help our clients grow and succeed
  • Develop and execute a marketing strategy that maximizes our clients’ use of our services, products and features, as well as best practices
  • Create a marketing segmentation model based on current adoption, utilization and value that guides our client outreach, upsell and cross-sell strategies 
  • Execute a client lifecycle marketing program for newly won clients – from onboarding to launch and beyond
  • Capture client stories and case studies that can be used to inspire best practices across our community and can be leveraged by other teams for branding, selling and marketing purposes
  • Launch a multi-channel campaign to scale marketing programs amongst our client base, using email, events, sales/account management, content, communities, webinars and more
  • Support the development of an advocacy strategy that leverages the success of our clients and their stories as a referral source and brand-building tool
  • Oversee the development of all of our client-facing content, communications, as well as our online resource portal and client community 
  • Inform the development of a communications engine within our product and support the development of automated end user lifecycle communications
  • Lead new product, feature and service launches to existing clients
  • Establish a go-to-market process for marketing campaigns to existing clients
  • Set baseline goals, metrics, KPIs and regularly measure our progress against them 
  • Support Product, Client Success and other internal teams with campaigns, communications, collateral and general marketing requests 


What You Bring

  • Degree in Marketing, Communications, Business, Psychology, Commerce or equivalent experience
  • 9+ years product, customer or integrated marketing experience, with most of those years in a B2B SaaS environment
  • Data and results-oriented approach to marketing
  • Proven experience developing marketing segmentation models and marketing plans that deliver measurable business results
  • Lifecycle marketing program development, execution and measurement
  • Experience running ABM programs and working with account management/sales teams
  • Expertise with CRM and marketing automation tools (E.g. Salesforce, Marketo, SurveyGizmo)
  • Highly proficient in Microsoft Office (especially Word & Excel) and Apple Keynote
  • Impeccable verbal and written communication skills
  • Comfortable presenting to senior leadership and executives
  • Experience leading direct and cross-functional teams, hiring/managing people and performance


Bonus Points

  • Knowledge of sales enablement / enterprise content management systems
  • Experience implementing customer advocacy programs and platforms (e.g. Influitive)
  • Proficiency with A/B testing software 
  • Google Analytics certification
  • Writing, editing, design, video skills
  • Experience using data/reporting software (e.g. Jaspersoft, Tableau)

While we appreciate all applications – and our candidates’ passion for our mission – we will only be able to contact those candidates who are selected for an interview. Thank you!

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