The incumbent works with the Manager of Communications to implement the School of Creative and Performing Arts’ social media strategy by developing and curating content to a variety of social media platforms, including Facebook, Twitter, Instagram, and YouTube, in accordance with Humber College’s brand standards and social media guidelines. Responsibilities include: actively posting to a number of the School of Creative and Performing Arts’ online communities; measuring and analyzing results of online engagement, and preparing regular project status reports; creating and executing social media campaigns to raise awareness of the School of Creative and Performing Arts programming, and to engage a variety of stakeholders; gathering and organizing digital assets, including photographs; and preparing and executing social media plans for individual programs in consultation with Program Coordinators. As the website administrator for the School of Creative and Performing Arts, the incumbent will liaise with school administration, faculty and staff, as well as institutional and vendor marketing personnel to ensure currency of content and alignment with college practice. Other duties as assigned.
The successful candidate will possess a diploma or degree in marketing, communications, journalism, or equivalent experience in a related field, along with one to two years of experience in social media, preferably in an arts industry. Additional qualifications include: demonstrated project management experience; a passion for the arts and social media; the ability to learn and adopt new software as required; research, analytical and problem-solving skills; the ability to balance competing priorities and exercise good judgement; and the ability to work independently and collaboratively. A strong command of grammar is required. Experience with website maintenance, Google Analytics and digital asset management is preferred. Experience with Adobe Creative is an asset
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