Key job accountabilities include but are not limited to:
In collaboration with the Digital Marketing Specialist, develop the social media strategy that aligns with overall marketing and communications strategy, and drives significant growth, awareness and engagement.
Work with cross-functional internal teams to create social media campaigns and support to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales.
Manage social media strategy and channels. Use in-depth knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc.) and how users engage with each to deliver best-in-class experiences.
Grow qualified followers on all social channels.
Plan and execute online paid advertising campaigns (Google AdWords, Facebook, etc.).
Complete ongoing competitive research and stay on top of emerging trends.
Prepare monthly social media reports as well as additional customized reports and recommendations as required.
Write engaging copy and share daily content across multiple accounts.
Set key performance indicators, monitor effective benchmarks for measurement of social media efforts. Analyze, review and report on effectiveness of campaigns to maximize results and make recommendations for future campaigns.
Monitor trending topics for each market to discover shareable content and/or engage in conversations.
Identify market influencers and build a brand relationship with them online.
Increase website visits from social sources.
Continuously improve social performance by capturing and analyzing appropriate data and acting on insights.
3-5 years of related experience.
University/college degree in marketing or communications or a related program.
Prior experience working in a non-profit and/or cultural organization is preferred.
Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-commerce channels work together to optimize behaviour, acquisition and sales is required. Excellent writing skills, strong design and content creation skills.
A passion for all things social/content/video and a strong understanding of the landscape including, but not limited to: Facebook, Twitter, YouTube, Instagram, etc., and how each platform can be deployed in different scenarios to target specific demos and meet objectives.
Understanding of digital metrics, knowledgeable about common measurement tools in the industry and the interpretation of analytical data.
Exceptional organizational skills and detail-oriented.
Confident, disciplined and assertive with excellent influencing and persuasion skills.
Strong presentation skills across a wide range of channels.
Knowledge of Italian language and/or Italian-Canadian community, considered an asset.
Proven ability to present information in a concise and succinct manner; structure and simplify complex info into key messages.
Strong technical SEO knowledge and analyzing/interpreting keyword and analytics data.
Hands-on experience developing and implementing effective social media strategies.
Ability to work well under pressure and balance and prioritize multiple projects, deliver programs and tactics on a timely basis in a deadline-oriented environment.
Must be flexible, adaptive to change and able to handle shifting priorities with maturity and foresight to cope with input and changes, with short notice at times.
Proficiency in project management including ability to manage and prioritize competing assignments.
Proven diplomacy skills and commitment to customer service.
Google AdWords Certification is considered an asset.
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