Sr. Manager, Digital Marketing

  • 10-12 Year
  • Markham
  •   Posted On: June 12, 2018
  •   Skills:  Communication, Digital Marketing
  • Industry: Telecom
  • Job Type: Temporary

Job Overview

Roles & Responsibilities

Job Summary

The incumbent plays a critical role in building Huawei’s online presence in Canada and serves as a strategic leader across multiple internal and external digital functions guiding Huawei’s digital strategy across all owned, earned and paid digital channels.

This role requires a visionary leader who is both creative and analytical with a passion for anything digital and flexible to enjoy a “start-up” environment where priorities shift from day to day. Must be a “doer” with strong work ethics and commitment to drive revenue growth. 

Key responsibilities include (but not limited to) owning and driving results in areas such as Digital/Mobile marketing, Website, Analytics, SEO/SEM, Online advertising, Social media, Content, Email/CRM, eCommerce, eCare through collaborating with the internal marketing team and also effectively managing the external agency partners. 

Detail Scope of Work 

Digital & Mobile Marketing [20%] 

Creating channel roster for all content distribution opportunities – paid , owned, earned and syndication 

Developing effective digital media advertising strategy for website ads, programmatic buying, branded contents etc 

Developing effective mobile marketing strategy encompassing mobile apps, location based marketing, mobile search marketing etc. 

Evaluating ROI and effectiveness, and optimize digital properties and making recommendations for improvement 

Website [20%]

Managing the Huawei Canada consumer website and product specific minisites with the goal to generate leads 

Creating best-in-class desktop/mobile site experience with engaging and meaningful content 

Ongoing optimization, performance improvements, and site evaluation to anticipate the evolving needs of users 

Creating formal distribution plans for all content projects including goals and KPIs. Partner with other internal departments and external partners to maximize content reach to the right consumer in the right place at the right time 

Analytics [15%]

Establishing standards, KPIs and benchmarks for collecting, measuring, and evaluating the impact of all digital marketing initiatives / platforms and modify digital marketing strategy accordingly 

Conducting analysis on traffic sources, consumer behavior, and conversion, and identify opportunities to accelerate traffic and growth 

SEO / SEM [10%] 

Understanding strategic and technical fundamentals of SEO and SEM marketing strategy and realizing the power of SEO to deliver a behavioral insights-driven content strategy 

Content [10%] 

Leading company-wide annual content strategy and manage digital content calendar to ensure consistent, authentic communication about our products, bring our best stories forward & in the right format 

Leading long-term vision for content strategy while continually educating and informing key stakeholders of content marketing best practices 

Social Media/eCare [10%] 

Working with and managing social media marketing managers and e-care managers, graphic designer, influencer platforms and paid media planning to ensure seamless execution of social media campaigns

Overseeing all social media efforts and producing reports with metrics, key learnings and recommendations 

Fostering relationships with leading digital and social platforms (Facebook, Google, Twitter, Instagram, WeChat etc.) 

Agency Partnerships [10%] 

Working with stakeholders, carrier partners and agencies to produce fully integrated, regional media campaigns across traditional, digital, search and social channels 

Overseeing agency relationships; create, evaluate and negotiate RFPs and agency contracts/SOWs 

Evaluate effectiveness of agency partners and develop corresponding strategies 

E-mail / CRM [5%] 

Developing email marketing program including all promotional, trigger-based, targeted segment campaigns, personalized and service emails 

Evaluate email marketing KPIs and effectiveness 

Qualifications and Experience: 

10+ years’ experience in digital and content marketing 

Minimum 5+ years’ experience building or expanding digital platforms 

Experience managing digital agency and cross-functional teams 

Experience in people management or leadership role 

Expertise in latest and emerging digital platforms and technologies; on top of digital trends and best practices with in depth understanding of the 

Strong expertise in digital and social media in consumer centric brand organization, deeply fluent in existing and emerging platforms 

Experience in consumer electronics andwireless/telecommunications industry an asset 

Superior verbal and written communication skills, with proven abilities in writing, proofreading and editing 

Strong working relationships established with a variety of Canadian digital outlets and agencies an asset

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